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Licensed Vendors and Partnerships

Beta Theta Pi is the exclusive owner of its trademarks. To safeguard the appropriate use of our federally registered trademarks and to guarantee quality products, Beta Theta Pi is one of many Greek organizations that has entered into a trademark licensing agreement with Affinity Consultants Inc. All commercial use of Beta Theta Pi’s trademarks must be administered through a licensing agreement with Beta Theta Pi.

We encourage members of Beta Theta Pi and Friends of Beta to support the Fraternity and buy exclusively from officially licensed vendors. All licensed vendors are screened for high quality products and good customer service.

In addition, Beta Theta Pi has it’s own online store at BetaSpirit.com. All proceeds from this online store go directly into the Fraternity’s operating budget, which allows the Administrative Office to service our chapters and undergraduate members.


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BetaSpirit.com is the official online store for Beta Theta Pi. It’s the one-stop shop for all Beta clothing, Beta swag, customized athletic jerseys, books, gifts, personalized stationery, and more. It’s also the place to purchase recruitment, ritual and operational resources such as: “Go Beta” buttons and pens, Sons of the Stars manuals, new member pins, The Singing Fraternity CD, Fraternal 25s and 50s pins, and a variety of ritual regalia and equipment. The only Beta-specific items not for sale on the site are Loving Cups, replacement charters and chapter-specific coat of arms. Those may be purchased here.

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Official Licensed Products

Beta Theta Pi licenses it’s official trademarks to a select number of vendors across North America via Affinity Marketing Consultants. These vendors may sell a myriad of products and service, including T-shirt and apparel items, chapter and alumni association stationery, composites, stemware products, sport equipment and more. To shop for officially licensed Beta Theta Pi products, visit our entire listing of licensed vendors at greeklicensing.com or at findgreek.com/betathetapi. If you are a vendor looking to sell Beta merchandise, please go directly to the Affinity Marketing Consultants website.

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Beta Theta Pi Partnerships


Beta Theta Pi has partnered with 1800Flowers.com to provide members and friends of the Fraternity with a 15% discount on purchases from this top-quality vendor. Start shopping at www.1800Flowers.com and save 15% when you use promotion code BETA1839 at checkout.

Brooks Brothers

As a member of the Brooks Brothers Corporate Membership program, you will be afforded a 15% discount on regularly priced merchandise only at all Brooks Brothers, Brooks Brothers Factory Outlets, Adrienne Vittadini and Carolee stores. Contact Phyllis Bowie at the Administrative Office at 800.800.2382 for the Organization ID# Enrollment PIN. Click here to enroll.


The GEICO Auto Insurance Program offers Beta Theta Pi members quality car insurance with complete 24-hour sales, policy and claims service. As a member of Beta Theta Pi, you may also qualify for an alumni discount, in addition to GEICO’s already low rates. The discount is available in most states. Call GEICO today at 800.368.2734 or just click here for a free rate quote.

Herff Jones

Herff Jones is the official jeweler of Beta Theta Pi Fraternity and is the sole purveyor of the Beta Theta Pi badge, Kirby (Presidents) badge, Beta Sweetheart lavalieres, Beta rings and other fine jewelry featuring the heraldic signs and symbols of the Fraternity. “It is [their] constant goal not only to meet, but to exceed our customers’ deservedly high expectations for the finest in Greek jewelry craftsmanship, exceptional quality, experienced personal service, and an enduring commitment to the Greek system.” Herff Jones will also repair any items sold exclusively by them. Call 800.422.4348 for more details on how to repair an item. If you would like to replace your badge, you may purchase a new one by clicking here.


Beta uses Podio to collaborate on projects and events. This cloud service keeps track of clients, files, meetings, deliverables, inventory and just about anything else – and makes it all available on any device. Setup is simple enough for anyone to create the perfect app for their team or project. IT can use Podio’s API to integrate with existing services and databases.

Survey Gizmo

SurveyGizmo is online survey software for designing online surveys, collecting data and performing analysis. The service is designed for market research, job applications, marketing campaigns, blogs, landing pages, contact forms, sales tracking, and lead generation. Beta uses SurveyGizmo to gather and analyze program participant feedback, staff evaluations, track member opinions and more.

Ticket Monster

Ticket Monster offers exclusive discounts and special access to sports, concerts, theater events and amusement parks across the United States. All members of Beta Theta Pi can take advantage of a 15% discount on ticket purchases and save $10 off their first order by clicking here to sign up. (Discount is automatically applied when using the previous link.)